(817) 336-5688
There are several ways you can determine the amount you should or want to spend on a Paid Search Placement program each month. The factors to consider:
1. What is the amount I am spending on my current advertising?
2. What are new customers worth? (What is my profit per customer and how much of that do I want to spend to gain their business?) B-to-B companies will spend up to 10% on new customer development while B-to-C companies will often spend up to 30%.
3. What percentage of my annual advertising dollars do I want to dedicate to the Paid Search program?
If you are struggling with these answers contact us and we can run a Keyword Analysis to determine the daily saturation point for your group of keywords. This is the amount of money you will need to spend for your display ads to show all day, every day for one month.
In order to determine the best, most relevant keywords for your business, we start with you, the expert. Provide us a short list of keywords and we expand that list based on several factors:
1. Your current website verbiage;
2. Your competitor's website verbiage;
3. Common industry keywords we find through Internet research about your industry or product/service
Keyword Analysis:
Webuzzer Keyword experts will analyze the current amount of traffic for your keywords and competitor bids to determine an estimated amount you will need to spend in order for your ad campaign to be most effective.
Saturation Point:
The amount of daily spending it takes to stay listed on a search engine like Google 100% of the time - all day for 30 days.
Website or Search Engine Optimization:
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. it is a valuable tool to enhance traffic.