Skip the search engine marketing propaganda and get busy making money or increasing leads through your website with better search results.
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WHAT IS SPONSORED SEARCH ENGINE PLACEMENT WORTH?
Can I get search engine results without paying for clicks?
Why would I pay for search engine results?
Can my business succeed with this form of marketing?
Can I get search engine results without paying for clicks?
Search engine results can be attained without paying for clicks. This is known as Organic or Free listings. We believe they are effective and a strategy that needs to be addressed. However the required process is extremely challenging, time consuming and costly. Once upon a time, simply inserting meta-tags may have provided desired results, however this is no longer the case. Today, every search engine uses a unique, complex algorithm to determine where Web sites appear in their rganic search results. These algorithms continue to change and evolve on a regular basis, making catering to them difficult. Furthermore, some search engines, like Yahoo, charge a yearly fee just to be considered for their directory.
The majority of Web sites appearing as top search results are indeed paying to be there. Rather than paying per click, they often pay a third party to help them with their search engine optimization (SEO). This process is labor intensive and usually requires a very large set-up fee and a high minimum per month ($1,000+) to be done properly - often with no guarantees. You may find more affordable opportunities, but those charging less provide inferior service and results. SEO usually takes at least eight weeks before results may appear. For small to mid-sized business seeking immediate and more affordable results, sponsored search advertising is the best solution.
Back to FAQ page
Why
would I pay for search engine results?
Paying for search engine placement is the only way
to ensure that potential clients will find your Web site at
the moment they are searching for your specific products or
services. These highly targeted and valuable leads will find
your competition first if your Web site is not easily accessible.
It's best to begin by placing a value on new leads.
Can my business succeed
with this form of marketing?
Businesses that are most successful with a pay-per-click or sponsored search program have a web site that appears professional and a product
or service that can directly benefit from Internet leads.
Many businesses have achieved enormous
success with their sponsored search campaigns. Successful
candidates must be willing to be flexible with the search campaign - which is one of the benefits of this type of advertising, flexibility. Catering to consumers nationwide
is a benefit, but even local businesses such as realtors have
experienced tremendous success.
Two-thirds of online buyers spent more than 30% of their total shopping time researching products on the Web.
"Consumers are actively gathering detailed product information, insight from other shoppers, and third-party validation from multiple sources--regardless of where they end up consummating the final purchase," said Sherry Thomas-Zon, vice president of marketing at Krillion.
Look at your website as a multi-purpose tool.
• Provides potential customers with information;
• Displays the difference between you and your competitor;
• Software applications allow your customers to make transactions, track orders or check inventory.
The Internet can solve many complex problems.
If you know the intricacies of the web, you can use it to achieve amazing things. List out the top 3 problems you are having with your business and contact us to see if the simple solution lies within the Internet's vast capabailities.
