How Sponsored Search Engine Placement Works

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What is Sponsored Search Engine Placement?
What determines the position I will be in on the search results page?
How much do I pay if someone clicks on the link to my Web site?
Where will my listings appear on the search results page?
What search engines will my listings appear on?
Will I be charged if someone clicks on my listing multiple times?

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What is Sponsored Search Engine Placement?
Sponsored search engine placement enables advertisers to compete for search engine results (keywords) in an auction style environment. The highest bidder for each specific term will receive the highest listing on the search results page of participating search engines. Advertisers will pay the fee associated with each term only when a targeted lead actually clicks on the link to their Web site.

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What determines the position I will be in on the search results page?
The amount bid on each specific term combined with several other metrics will determine the placement of your listing. The amount required to attain results is determined by your competition. You can choose if you desire the top position or to appear lower in the search engine results. Competitor's changing bids will alter where your results appear.

For example, let’s assume you are a clothing reseller in Austin, Texas. If one of your terms is "Austin Clothing" and a competitor is currently bidding $0.62 for that term, you would have to bid $0.63 to have your Web site listing rank above that competitor. This means that you are willing to pay $0.63 for each user that searches for this term, reads your title and description, and then clicks on your listing to visit your Web site. The minimum bid required for any search term is ten cents. Bids can be changed in real-time by one-cent increments, allowing competitors to rank above you by raising their bid above yours and vice-versa. This rapidly changing environment requires constant attention in order to maintain desired search placement. Webuzzer's professional management will ensure that you remain in the desired position to achieve your goals and remain within your budget.

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How much do I pay if someone clicks on the link to my Web site?
It varies from click-to-click. You will pay the fee associated with the specific term searched for and clicked on. This fee will vary for each specific term and requires a minimum bid of $0.10. You can set a maximum bid that you are willing to pay for qualified leads or establish different bids for individual terms. Some terms may only require $0.10 to achieve the highest search results while other terms cost much more. Webuzzer strives to drive the most amount of traffic with the least amount of cost.

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Where will my listings appear on the search results page?
Each search engine displays their sponsored search results in different locations. For example, Yahoo lists the first two to four sponsored results at the top of their search results page under the heading "Sponsor Results". The next two to four advertisers appear at the bottom of the first page. The second search page will provide additional sponsored results. Google's "Sponsored Links" appear in a column on the right side of the page. We cannot control where search engines display their sponsored results, but we can help you achieve favorable placement wherever that may be. Since search engines make money when their visitors click on sponsored search results, they often display them in prominent positions.

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What search engines will my listings appear on?
Where your listings appear depends on the level of service desired. Google AdWords' partners include Google, AOL, Lycos, Netscape, AskJeeves and EarthLink. To maximize exposure, we recommend taking advantage of both Overture and Google's extensive networks first. Yahoo! Search Marketing's partners include Yahoo!, MSN, AltaVista, Excite, iWon, CNET, InfoSpace, NetZero, NBCi and thousands of smaller partners.

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Will I be charged if someone clicks on my listing multiple times?
Yahoo! Search Marketing and Google have mechanisms to prevent charges for repeated clicks on the same link. Overture and Google both have very sophisticated click review software that ensures advertisers don't get charged for invalid clicks. They use a variety of techniques to filter the clicks before they show up as a charge. This is one of the most important issues faced at Overture and Google, which is why they have dedicated loss prevention departments that are vigilant in protecting advertisers. They realize that this is essential to ensure the integrity of the sponsored search marketplace.

These loss prevention departments have recognized many possible invalid clicking scenarios and built intelligence into the system to prevent these scenarios from impacting advertisers' bottom lines. They have a compelling interest in running a fair and trusted marketplace, and they make every effort to weed out invalid clicks.

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111.9 Million online buyers in 2006.

According to EMarketer statistics, that number will increase in 2007 to 116.9 Million.