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Google and Yahoo! Search marketing
What
is Yahoo! Search Marketing?
What is Google AdWords?
What if I already handle search marketing in-house?
Do other companies provide sponsored search engine
placement?
What is Yahoo! Search
Marketing and who are their partners?
Yahoo! Search Marketing is a global leader in sponsored search
engine placement, providing new and more powerful ways for
businesses and customers to connect online. Yahoo! Search
Marketing pioneered sponsored search placement by aligning
the interests of consumers, its paying advertisers
and its distribution partners, including Yahoo!, MSN, AltaVista,
Excite, iWon, CNET, InfoSpace, NetZero, NBCi and thousands
of smaller partners. Yahoo! Search Marketing's Web-based marketplace
provides consumers quality search results; supplies advertisers
with a cost effective medium to drive targeted leads to their
Web sites; and offers its distribution network a meaningful,
revenue-generating search capability.
Back
to FAQ page
What is Google AdWords
and who are their partners?
Google AdWords, a division of Google, is another
leader in sponsored search placement. More than 200 million
times a day, people use Google and its partner sites AOL,
Lycos, Netscape, Ask Jeeves and Earthlink to find what they
are looking for. Google AdWords enables advertisers to create
their own ads, choose keywords to determine where to show
their ads and pay only when someone clicks on them. Google
Adwords' results are determined by a combination of the amount
bid for placement as well as the click-through rates received
by each listing.
What
if we already handle search marketing in-house?
Webuzzer acquires many new clients that previously
established their own Yahoo! Search Marketing and/ or Google
AdWords accounts. Once attempting to setup and manage these
accounts on their own, many people understand the value that
professional assistance can provide. If you are currently
spending too much time trying to manage one of these programs
on your own or feel that you might be able to achieve better
results with professional assistance, contact us today. We make the transition of your existing accounts
fast and simple. More and more companies are turning to professional search marketing
management to maximize the efficiency of their sponsored search
campaigns and it also allows you to get back to your core business.
Do
other companies provide sponsored search engine placement?
Other sponsored search providers include FindWhat,
LookSmart, Kanoodle, GoClick, Ah-ha, Searchfeed and numerous
others, however their distribution networks do not compare
to Yahoo! Search Marketing or Google Adwords. Furthermore,
their security features, bidding systems and monitoring software
are substantially less developed. Attempting to manage these
additional accounts requires substantial time and effort,
and does not provide additional exposure to the major search
engines. Properly setup and managed Yahoo! Search Marketing
and Google Adwords campaigns supply exposure to all of the
major search engines, and we believe they
provide the best return on investment.
$35.3 billion
The value of total retail e-commerce sales for the fourth quarter of 2006. A 24% increase from same quarter 2005. *Census.GOV
Look at your website as a multi-purpose tool.
• Provides potential customers with information;
• Displays the difference between you and your competitor;
• Software applications allow your customers to make transactions, track orders or check inventory.
The Internet can solve many complex problems.
If you know the intricacies of the web, you can use it to achieve amazing things. List out the top 3 problems you are having with your business and contact us to see if the simple solution lies within the Internet's vast capabailities.
