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How Sponsored Search Engine Placement Works
Why do accounts require ongoing management?
What does JumpFly do to manage accounts?
Will I have access to an account manager?
Can I make changes once the campaign is activated?
Do I have to sign up for a certain time period?
How often will my terms be monitored?
What type of reporting does JumpFly provide?
How often are reports provided?
Can I control/ change my budget?
What happens if I stop using your service?
Can I turn my account off for a specified time period?
Why do accounts require ongoing management?
Sponsored search advertising's auction style marketplace is constantly changing. As advertisers compete for placement and adjust their bids, the cost required to maintain desired placement will vary. Proper account management ensures that advertiser's listings remain in the most cost efficient positions. Failing to actively manage an account can result in reduced exposure due to competitor's increased bids or possibly paying far too much for leads. It is critical to properly manage accounts and monitor results to maximize the effectiveness of search engine marketing.
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What
does Webuzzer do to manage accounts?
Account managers will continually monitor your account,
terms and budget in order to help you achieve your desired
goals and objectives. They constantly make calculated adjustments
to maximize your budget and ensure desired placement. Comprehensive
reports will provide valuable statistical information, enabling
you to make informed marketing decisions. (View a Sample Report)
Will
I have access to an account manager?
The difference between Webuzzer and our competitors is customer service. Our account managers will be communicating your results as well as a clear strategy for improving those resutls. Your assigned account represntative will be available
via phone or e-mail to answer any questions that may arise.
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Can
I make changes once the campaign is activated?
Changes can easily be made to your campaign even after it
is activated. Terms, budgets, titles and bids will all be
monitored and can be changed at your request. We may also
make suggestions that we think will potentially increase your
results.
Do
I have to sign up for a certain time period?
Webuzzer
has no minimum service requirements. Clients can cancel their
service at anytime. We earn your business by producing results each month.
How many keywords can I bid on?
Your advertising program is based on the monthly budget you want to spend. We can bid on as many or few keywords as you desire. Webuzzer Account Reps will make a keyword suggestion list to help you determine the most effective terms.
What
type of reporting does Webuzzer provide?
Webuzzer's reports provide valuable
statistical information, enabling you to make informed marketing
decisions. Our easy to read reports will help you understand
your detailed results and monitor your progress. Reports include
the keyword terms, the amount of traffic received for each
term, the average position each term attained and the average
cost per click associated with each term and the total cost of the campaign up to that point. We can also provide a ROI analysis based on purchase numbers. (View
a Sample Report)
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to FAQ page
How often are reports provided?
You will receive weekly reports
the first month, and monthly thereafter. Additional
reports are available upon request.
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to FAQ page
Can I control and change my budget?
Clients have complete flexibility
with their budgets and can make changes as desired. Our role
is to monitor your budget to avoid account depletion and also
avoid spending advertising dollars too quickly.
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to FAQ page
What happens if I stop using your service?
Clients can stop using our
service at any time. Our monthly management fees are pro-rated and Once service is terminated, no further
fees will be accrued and any money held in escrow for clicks
will be returned.
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to FAQ page
Can I turn my account off for a specified
time period?
We understand that some business
are seasonal or may have times where they do not desire additional
exposure. For this reason, we enable clients to turn their
campaigns on or off based on their individual needs. Clients
will not be charged a management fee when their campaign is
offline. Webuzzer wants to provide the
flexibility necessary to ensure a positive experience. In other words, we treat you as we want to be treated.
5.7% vs 26%
Annual growth in US total retail industry sales versus retail E-commerce sales for 2006. *EMarketer.
Look at your website as a multi-purpose tool.
• Provides potential customers with information;
• Displays the difference between you and your competitor;
• Software applications allow your customers to make transactions, track orders or check inventory.
The Internet can solve many complex problems.
If you know the intricacies of the web, you can use it to achieve amazing things. List out the top 3 problems you are having with your business and contact us to see if the simple solution lies within the Internet's vast capabailities.
